DX Perspective: Emerging Patterns in Generative AI, Explaining the Why, and How Brand Meaning Drives Loyalty
Hi all!
Here’s your weekly dose of DX Perspective, a list of what I’m exploring and thinking about. Feel free to forward this along to friends.
kw picks
Emerging UX patterns in Generative AI experiences
Looking back at history to help us design for the future.
Don’t Just Tell Employees Organizational Changes Are Coming — Explain Why
From leadership transitions and restructurings to mergers and acquisitions, there seems to be constant change in the workforce. But surveys show that many employees don’t understand why these changes are happening.
Emerging Tech
With Brain.ai, generative AI is the OS
The whole “future of smartphones” bit may be hyperbolic, but at the very least, I suspect some of the biggest names in the biz are currently studying the way first-party generative AI effectively forms the backbone of the product’s operating system.
Klarna AI assistant handles two-thirds of customer service chats in its first month
The AI assistant has had 2.3 million conversations. It is doing the equivalent work of 700 full-time agents.
What I’m reading
Loyalty lives, but only if a brand does these two things
When you live and breathe brand strategy, sometimes curiosities strike at the oddest moments.
Apple's Ridiculously Simple Strategy to Beat Burnout Is Oddly Effective -- and Employees Love It
How the tech company is upholding its hustle culture while creating a happy workplace.
Tools and Resources
🔈Design Leadership at Scale – Applications are open.
Design Leadership at Scale is expanding curriculum for 2024. With the success of the alpha and beta cohorts, we’re excited to introduce new DLS levels — Executive and Director+.
// Design Leadership at Scale: Executive
This is an advanced-level, two-week course curated for senior design leaders ready to transform their sphere of influence, amplify their impact, and lead design practices into the future. The 04 cohort will run from May 27 – June 6.
✨To learn more or apply for the Executive course, visit https://maven.com/rachel-kobetz/design-leadership-at-scale.
// Design Leadership at Scale: Director +
Learn the core principles of effective design leadership in scaled enterprises in this rigorous two-week course for established design leaders positioning themselves for future executive roles. The 02 cohort will run from June 10 – 20.
✨To learn more or apply for the Director+ course, visit https://maven.com/rachel-kobetz/design-leadership-at-scale-director
🔉 Upcoming Releases
Design Leadership Playbook
Accelerate Your Growth As A Design Leader. A comprehensive guide for emerging and established design leaders ready to elevate their impact and influence. This playbook is an online course that covers everything from design leadership transitions, to building and leading design teams, to driving design impact, to developing future-facing leadership in the age of AI. Join the waitlist or pre-order here.
The First 100 Days: A Design Executive's Blueprint
New role. New company. So much to do. Where should you focus? How can you have the most impact in your first 100 days? This is the blueprint. Pre-order here.
And please give me feedback. Which bullet above is your favorite? What do you want more or less of? Other suggestions?
Have a wonderful weekend.
— Rachel